As Director of Franchise Development, Bill brings over 20 years of experience in all aspects of commercial development and leads the TruEdge team in working with franchisors and franchisees in executing their growth plans across the western US. His primary responsibilities include developing long-term strategic partnerships that add significant value to the franchises we work with through continually optimizing quality, process, and speed to market in the locations we build. His expertise is in retail-oriented projects, both leasehold spaces and standalone buildings, including all aspects of design, merchandising, branding, and construction.

Bill completed a B.A. from University of California at Santa Barbara as well as an M.B.A from University of Southern California.