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  • How do I choose the right location for a new branch?
    It’s one thing to stand up a branch and serve members who don’t need much more than to cash a check every couple of weeks. It’s another thing entirely to identify a location that will attract members who need mortgages, car loans and other big-ticket services that drive growth.
  • How do I build for the future?
    We don’t have a crystal ball, but we can help you see the road ahead because creating lasting experiences is almost all we think about. Our partnership is about more than space—it’s about your master growth strategy and how that translates to locations, branch sizes and services.
  • How can I set my credit union apart from others?
    Each branch, should convey a unique fusion of history, geography and membership. We’ve never found a one-size-fits-all way to bring all of these factors to life through space and experience.

We know financial institutions, and we can answer your “how?” questions.

TruEdge is a strategic partner to financial institutions throughout the western United States.

We specialize in one industry—one that’s constantly changing, with impacts on real estate portfolios, space usage and balance sheets. Hard questions arise: How do I build for the future? Do we need a new branch? If so, where? What size? How can we find the right design team to bring our brand to life in our space?

About TruEdge Builds

Get More

Tightly controlled planning and implementation cycles mean more of your budget goes to into your scope instead of our pockets.

Faster

Our process is laser focused on delivering your project fast with full understanding of costs, scope and schedule before we begin.

For Less

We treat your budget like it’s our own. Our fees are lower because we value long-term relationships over short-term gain.

Our TruEdge colleagues encompass far-ranging skills and interests, but one thing we are all passionate about is learning. We seek ideas from art, science, nature, music and diverse professions and disciplines. This renews our perspective and leads to ideas that transform the ordinary into the extraordinary.

A Culture of Lifelong Learning

Meet The Team

Director of Preconstruction

Erik Feld

Vice President of Project Development

Katrina Kuhl

Vice President, Business Development

Greg Vivaldi

President

Lawrence Gandelman

Founder / Owner

Drew Learned

Vice President, Operations

Mike Greco

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